Clean luxury body and home fragrance brand

Clean Beauty Collective

Clean Beauty Collective was struggling with a bandwidth issue navigating multiple ad platforms, they needed additional support in paid media strategy and implementation both for existing products and future new product line launches. The primary goal was to grow their e-commerce sales and their retail sales at Sephora.

• Took over Google and Meta Ads Management to increase sales and improve ROI.
• Increased their retail sales on Sephora by launching Google, YouTube, and Meta Ads.
• Successfully launched and promoted their new product lines: Skincare, Bodycare, Haircare and H2EAU.
• Provided informative and entertaining copy for social media captions and blog posts.
• Elevated their brand image by designing eye-catching creatives including evergreen and promotional ad creatives, as well as engaging Instagram stories.

In one year:

• Google Ads: 🚀 91% or $237,628Increased revenue from $259,895 to $497,523, improving ROAS by 30% from 198% to 257% year-over-year.
• Meta Ads: 🚀 107% or $110,061Increased revenue by 107% from $102,603 to $212,664.
• Sephora Retail Sales: 👥 601.7K VisitorsBrought over 601,700 visitors to Sephora product pages via paid media channels.

B2B SaaS online restaurant guest experience platform

Incentivio

Incentivio had previously tried Paid Search Ads in house but they were having trouble achieving results at scale. The business needed a growth strategy and digital media management that would allow it to maximize scheduled demos at their Cost Per Acquisition goal in addition to improving brand awareness.

• 🌱📱 Launched and managed organic social media channels including Facebook, Instagram and LinkedIn.
• 🚀 Launched new marketing channels including Microsoft (Bing) Ads, LinkedIn Ads, Meta Ads.
• 🔍 Took over Google Ads channel management.

After 6 months of management of marketing channels compared to previous 6 months

• 📈116% Increasein overall number of scheduled demos from 87 to 188 at the client’s Cost Per Acquisition/Return on Ad Spend Goal.
• 📈 15% increasein demos scheduled from 87 to 103 from Google and Bing Ads
• 📈 Added 58 demos from launching Meta Ads channel from scratch
• 📈 Added 27 scheduled demos from launching organic Social Media Channels

International Yoga Teacher Training Retreats and Online Yoga & Ayurveda School

Jai Wellness

The COVID-19 pandemic negatively impacted their business since the majority of their revenue comes from international retreats, which require their customers to travel. In November 2021, travel had picked back up, but they were still having trouble filling up their upcoming December Costa Rica retreat.

• 🚀 Launched Meta Ads & Google Ads.

In a two-week turnaround, we were able to fill the client's December in-person retreat and have been managing the client's Meta and Google Ads since.

• Dec – Feb:Revenue: $10,800.76 Ad Spend: $2,928.28 Return on Ad Spend (ROAS): 377%
• Mar – Apr:Revenue: $49,622.13 Ad Spend: $4,085.14 ROAS: 1,744%
• Since working with Subtly Bold, Jai Wellness has added additional dates for their international retreats from the result of increased demand

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